Marketing on ford fiesta

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Marketing on ford fiesta

By Ben Parr They have been seizing opportunities to generate buzz and connect with customers on Twitter and other social networks.

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While Ford has had several initiatives, by far their most ambitious one has been the Ford Fiesta Movementa grassroots social media campaign to promote the new Fiesta model by placing Fiestas in the hands of social "agents" and having them promote Ford's new vehicle through Twitter, blogs, video, and events, all without spending a dollar on traditional media.

It's near the end of the six month campaign, so how has Ford's experiment fared? Well, Ford shared some stats on the Fiesta campaign today, so we'll let you decide. Here's some of what they relayed to us: These are impressive numbers, although none are mind-blowing.

A single viral video can alone gain over 4 million views, but those are incredibly rare. All of these numbers clearly indicate interest. The most important number though is Ford's 50, "hand-raisers," or individuals that have expressed in the Fiesta.

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The fate of this campaign rests on these people and whether they are willing to dish out a five digit sum to purchase a Fiesta.

Ford's Fiesta Movement has been impressive thus far - especially when you consider that it was all done with just advocates nationwide - but in the end, Fiesta sales will tell us how powerful Ford's social media mojo really is.

Do you think Ford's initiative will succeed? Or is traditional advertising the better route? Give us your arguments in the comments.Dec 05,  · Re: Ford Fiesta ST Originally Posted by Mike Mcdermid Is a focus the same as a Focus sold here in the UK or is it something rebranded by the marketing dept over in the USA.

Ford Fiesta. TV / Video.

Marketing on ford fiesta

The CW Gets Social With Ford In what the network is characterizing as its most ambitious co-branded marketing campaign to date, the CW and Ford have teamed up on a.

Ford Marketing Strategy. No description by Emrehan Kocabaş on 6 December Tweet. Comments The result of this initiative is the Ford Fiesta, currently the lowest emitting mass-produced car in Europe and Ford Focus ECOnetic that has better fuel consumption than Toyota Prius. 3. .

Marketing on ford fiesta

The Ford Fiesta marketing communications strategy was non-traditional and low-cost. The plan used previously untested social media and viral marketing techniques, and also operated on an atypical timeline to focus on building awareness prior to going on sale.

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Three years after its Fiesta Movement campaign wrote a new playbook for social-media marketing, Ford is launching a “Social Remix” for the Ford Fiesta that it hopes will represent a.

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