Enjoy the big profit. Because of my day job, Ive been aware of Double Dragon early. About two years ago, when I first saw their newly-built office in Ortigas, I thought the company's name is tacky and un-creative. I've played with the famous Nintendo game in the 80's-- I thought it was not right to name buildings after two musclemen punching, kicking, and wielding knives in low pixel.
Custom Search Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion.
It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. His father used to operate a kitchen in Fujian Chinawhich was where Tony's association with the food services business began. Though the ice cream parlor business was doing well, Tony wanted to do something bigger in the foods business - in the form of a fast-food outlet chain.
His vision was inspired by the global popularity of companies like McDonald's which incidentally, was planning to enter the Philippines during that timeWendy's and Burger King these two already had a presence in the Philippines. Deciding against becoming a McDonald's franchise, Tony established his own chain of seven hamburger outlets in under the name Jollibee.
InTony and his brother went to the US to study the fast-food business.
They spent a couple of weeks looking at the kind of equipment used, the retail outlets, the food served and various other things.
Tony decided to copy almost each and every aspect of US fast-food majors, particularly McDonald's. He said, "From the start, we were willing to copy.
By establishing Jollibee inTony pre-empted McDonald's entry into the country. Tony was aware that Jollibee could not compete with McDonald's which had financial muscle and decades of expertise in the business.
Therefore, he decided to differentiate his company by making it a 'symbol of Filipino pride. All the food products were prepared keeping in mind the tastes and flavors prevalent in the country.
Since Filipinos liked eating out in groups and ordered different dishes, the menu was quite exhaustive as compared to the limited menu offered by US fast-food outlets. This strategy worked well and from the very beginning, Jollibee became a huge hit with the customers.
In line with the 'copying' theme, Jollibee launched its own mascot a la Ronald the clown from McDonald'sa human-like bee, 3 in MM, if you ever visit Cebu again, there’s a Mang Inasal branch in SM City which is really good.
Tastes like chicken inasal.
I lived in Bacolod for over 2yrs and have eaten lots of inasal so I . Mang Inasal is the leading Pinoy branded outlet in the country, with its strong portfolio of Chicken Inasal, Pork BBQ, Halo Halo, and Palabok.
It soon drew the attention of Jollibee Foods Corporation (JFC), the Philippines’ largest food service company and one of Asia’s most admired companies. Mang Inasal was recently recognized by the Philippine Association of National Advertisers (PANA) for “championing responsible brand building” through the Mang Inasal “National Halo-Halo.
Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Free Essays on Demographic Segmentation Of Mang Inasal for students.
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